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"Want to Stand Out on LinkedIn? Use This Personal Branding Formula"

"Stop Posting Randomly: This LinkedIn Strategy Actually Works!"


🎯 1. Define Your Personal Brand Pillars

Start by answering:

  • What do you want to be known for?

  • Who is your target audience?

  • What topics align with your expertise and passion?

Example Personal Brand Pillars:

  1. Industry expertise (e.g., Digital Marketing, Finance, HR)

  2. Personal growth (habits, mindset, routines)

  3. Career advice or entrepreneurship

  4. Behind-the-scenes stories or life lessons

  5. Networking and relationship-building tips

📅 2. Weekly Content Plan (Consistency is key)

DayType of ContentObjective
MondayValue Post (Tips/How-to)Establish authority
TuesdayStory Post (Personal/Professional)Build emotional connection
WednesdayThought Leadership/OpinionShowcase your perspective
ThursdayEducational Carousel or InfographicMake your profile sharable
FridayCommunity Engagement / PollIncrease engagement
WeekendLight Content / Reflection / QuoteStay visible, low effort

✍️ 3. Content Types to Use

  • Text posts (best for storytelling & opinions)

  • Carousels (for step-by-step or frameworks)

  • Images (behind-the-scenes, workspaces)

  • Videos (short tips, personal messages)

  • Polls (for engagement and insight)

  • Articles (long-form thought leadership, optional)

💡 4. 20 Post Ideas You Can Start With

  1. “3 mistakes I made early in my career (and what I learned).”

  2. “Here’s how I structure my workday as a [profession].”

  3. “My biggest career breakthrough came when I realized…”

  4. “What I would tell my younger self before starting in [industry].”

  5. “5 tools I use daily and why.”

  6. “Why I believe [controversial opinion] and here’s why…”

  7. “A small habit that had a big impact on my growth.”

  8. “Here’s a lesson from [book/podcast/person] I use daily.”

  9. “A behind-the-scenes look at how I prepare for a big project.”

  10. “What I learned from failing at [experience].”

  11. “How I built my network from scratch.”

  12. “This one mindset shift changed my entire approach to work.”

  13. “The best advice I ever received in business.”

  14. “I asked 10 successful people how they start their day. Here’s what I learned.”

  15. “My favorite productivity hack that actually works.”

  16. “Do this if you want to grow on LinkedIn (from experience).”

  17. “If you’re starting in [industry], here’s what you need to know.”

  18. “A recent win I’m proud of (and how I got there).”

  19. “Let’s settle this: [poll about something industry-relevant].”

  20. “Ask me anything about [your area of expertise]—I’ll reply in comments.”

📈 5. Growth Tips

  • Engage Daily: Comment on others’ posts, especially industry leaders.

  • Use 3–5 relevant hashtags: Tailored to your niche (#DigitalMarketing, #Leadership, etc.)

  • Optimize your profile: Clear headline, banner image, about section.

  • CTA in every post: Ask questions, invite DMs, or link to your work.

  • Track performance: Use LinkedIn analytics to see what works.

🧩 Bonus: Tools to Enhance LinkedIn Content

  • Canva – Carousels & visuals

  • Shield App – Analytics

  • ChatGPT – Brainstorming and content drafting

  • Notion or Trello – Content calendar

  • Grammarly – Polished writing

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