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Zomato – Evolving from Food Discovery to Delivery Giant

 

Zomato – Evolving from Food Discovery to Delivery Giant

1. Humble Beginnings (2008):
Zomato started as Foodiebay, a simple restaurant listing and review site founded by Deepinder Goyal and Pankaj Chaddah in Gurugram. It aimed to help users discover restaurants and view menus online.

2. Rebranding and Expansion (2010-2014):
Foodiebay was rebranded as Zomato in 2010. The platform rapidly expanded across Indian cities and into international markets like UAE, UK, South Africa, and the Philippines. It emphasized restaurant discovery, reviews, and menu details.

3. Strategic Acquisitions:
To fuel growth, Zomato acquired multiple startups including Urbanspoon (USA), Cibando (Italy), and Gastronauci (Poland), enhancing its global footprint.

4. Transition to Food Delivery (2015 onwards):
Facing competition from emerging delivery apps like Swiggy, Zomato launched its food delivery services in India. Initially experimental, it soon became a core business function.

5. Diversification:
Zomato introduced features like:

  • Zomato Gold (now Zomato Pro): Subscription for dining discounts.

  • Zomato Kitchen / Hyperpure: Helping restaurants with cloud kitchens and sourcing fresh ingredients.

6. Pandemic Acceleration (2020):
COVID-19 forced a shift in consumer behavior. Zomato doubled down on delivery, safety features (contactless delivery), and even began grocery delivery for a brief period.

7. IPO and Growth (2021):
Zomato went public in July 2021, becoming the first Indian food delivery company to get listed. It signaled its intent to dominate not just food delivery but the broader quick commerce space.

8. Recent Focus:

  • Acquired Blinkit to enter quick grocery delivery.

  • Investing in robotic kitchens, sustainability, and last-mile delivery efficiency.

Conclusion:

From scanning menus in offices to delivering meals across cities, Zomato’s journey reflects agile adaptation, tech-driven innovation, and bold risk-taking—transforming it into a full-stack food and commerce platform.

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