Zepto Business Case Study Overview: Zepto is a hyperlocal quick commerce (q-commerce) platform that promises grocery deliveries within 10 minutes. Founded by Aadit Palicha and Kaivalya Vohra in 2021, the company has quickly gained prominence in India’s competitive grocery delivery market, offering a new standard in rapid e-commerce. 1. Problem Identification: Before Zepto’s launch, the Indian grocery delivery market faced a few significant challenges: Slow Delivery Times: Existing platforms like BigBasket and Grofers had delivery times ranging from a few hours to a day, which often led to customer dissatisfaction. Lack of Inventory Control: Many grocery delivery services struggled with the efficiency of product availability, leading to cancelled orders or delayed deliveries. Fragmented Market: There were limited options for customers who needed groceries delivered urgently, leading to untapped demand for faster deliveries. 2. Zepto’s Solution: Zepto solved these problems by offeri...
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